I have a very special guest blogger, Dorothy Thompson, author of "A Complete Guide to Promoting & Selling Your Self-Published eBook," For those of us that write but know nothing of promotion, this is the bible of reference. If you are or want to be, a writer, pick up this book. If your computer isn't working right, click on the link above.
In self promoting, where should one start?
Hi, Ron, and thanks for having me! When you choose to self-promote your book, you make that choice to either give your book (or eBook) all you got, or let it die. You are the book’s life force, and it is you who has to have that dedication, that perseverance, to do everything in your power to make sure the book does well. If you fail, then you only have yourself to blame.
Every book or eBook on this planet, if written well, has the potential to be a big money-maker. It all depends on how you promote. I have seen books with under a hundred pages do so well for the author that she appeared on television talk shows and national magazines. But, this author does a bang-up job of promoting. The secret to her success is that she found her niche, and pounced on it. You have to find that hook, and use it.
If I had to pick one thing that was the most important in self-promotion, it would be to have the best search-friendly selling page for your book or eBook that you muster. Once you have that in place, talk it up! Find some unique angle that makes people want to visit your website, thus buy your book or eBook. Word of mouth is the best kind of promotion you can use, but if you don’t have a well-designed selling page, what’s the use?
A well-designed selling page consists of placing relevant search words and phrases dotted throughout. What kinds of search words would people use to find your website? Use them. If you’d like to see how I set up my selling page for my eBook, A Complete Guide to Promoting & Selling Your Self-Published eBook, go to www.thewriterslife.net/promoteebook.html.
Is there a guide to writing press releases?
There is a standard format you can use, but also keep in mind to use those same search words and phrases throughout. Publicity Insider puts out a wonderful template you can use to go by. You can see it at http://www.publicityinsider.com/release.asp.
My eBook, as you know, boasts over 40 places to send your press releases. The key is to send your press releases to as many press release sites that you can to up your search engine ranking. And, don’t just stop with one. Keep them coming. Every time you can tie your eBook in with a newsworthy topic, let her rip. I know of someone (and I’m sure there’s many more people out there like her) that sends a press release off once a month. She ties anything romantic-related, but newsworthy, in with her book and sends it off. Her sales are going through the roof!
Does this book apply only to the ebook format?
Good question, Ron. This eBook to promote eBooks can be used for print books as well. All the strategies I used in this eBook are great for promoting any kind of book. I discuss how to turn your website into a powerful selling tool, how to set up a selling page that will bring in potential buyers, how to set up your own personal guerilla marketing plan, how to promote yourself through radio interviews, lots of neat stuff, and the best part about it is that every single promotional venue is absolutely free. I show people how self-publishing is one of the most viable, not to mention profitable, ways of earning added income over the Internet there is. All the secrets to great promotion is inside my eBook. If you use every single one of the methods in the eBook to promote your own eBook, you’ll see those sales!
For more information on my eBook, A Complete Guide to Promoting & Selling Your Self-Published eBook, visit www.thewriterslife.net/promoteebook.html.